This eBook will help you understand:
What are integrations?
Integrations connect your software to third-party applications so they can share information with each other. Syncing your data across your platforms allows you to have accurate information and make stronger business decisions. This is great for scaling businesses and those who use multiple tools and technology throughout their processes.
How do they add extra functionality to existing software?
Integrations share data from one system to the next which provides you with better insights and more features while using your software. You can combine the information from other software to enhance your knowledge and deepen your understanding of your customers, operations and teams.
What integrations are available?
There are 3 main types of business integrations. Native integrations have been created by the original owner of the software, with certain requirements and specifications. IPaaS allows you to connect systems together via pre-built triggers, and custom integrations are design specifically to your needs.
How to build a successful tech-stack
Integrating your systems to align with each other will help you build an effective tech stack.
Drive business growth by focusing on increasing efficiency and scaling your technology platforms.

Some FAQs About Integrations
What are integrations?
Integrations are used to connect two systems together. Syncing your data across your platforms allows you to have accurate information and make stronger business decisions. This is great for scaling businesses and those who use multiple tools and technology throughout their processes.
Why use integrations?
Not only do integrations connect your systems, but they allow you to keep the system you’re currently using by simply adding connections to third-party applications. This enhances system functionality and provides additional features you may need but aren’t able to build within your software. Integrations also solve and simplify your need for new software as your business grows and evolves.
How do integrations work?
Integrations connect two systems together, mostly from using an API. An API (application programming interface) is an interface that software programs use to receive information. By building integrations on APIs, you can connect your integrations to your software and use them in tandem with one another. The integration allows for the flow of information to and from apps and devices in real time — APIs allow them to talk to one another.
Who needs integrations?
When should you use integrations?
When you have multiple technology platforms you should consider whether those tools can connect with each other to enhance the overall performance of your operations. Having a single source of truth through a CRM platform can be one of the easiest way to start building your tech stack.
How do you implement integrations?
You will need to look at which integrations are available for your software platforms, this can be found on varying marketplaces with a wide range of native integrations. If there is no suitable native integration you may have to use a custom built integration. If you require a custom integration you'll need to develop new technology to effectively integrate each software. This can require a team of specialised technology developers as it can be a complex process.

Who is Modern Visual
We are an Elite Solutions Partner of HubSpot and are advanced implementation certified. We specialise in managing customer relationships with software and provide advanced technological solutions.
Our team solves complex issues related to siloed organisations, data management, increasing efficiency and growth.
Want to accelerate your tech stack?
What our customers say
“Modern Visual came highly recommended and exceeded the expectation we had set for them. They took a complex challenge and request from a global based sales business, and integrated this into a high end platform that delivered results.If you want to get get the most from Hubspot, and work with a highly intelligent team, stop looking now and call Luke and Team at Modern Visual.”
“It was great working with the Dev team, they were easy to deal with and ensured everything was advised in plain English (no tech terms). They have enabled us to integrate all of our legacy systems into our CRM solution. This is the first time our company has had so many integrations into one system and this will grow not only our business but also greatly improve our customer service experience. Thanks Modern Visual team!”