THE ULTIMATE GUIDE
How to Reach Customer Success
Fill in the form below to get access to our free resource. A service leader's ultimate guide to reaching customer success. Gain a deep overview of the current challenges in customer service and how you can overcome them.
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This eBook will help you understand:
What customer service is and how to optimise it for your own success:
Supporting your customers has never been more important. With a world filled with technology and instant access to powerful platforms, customers are demanding high quality service and products. Managing customer experiences and solving problems for your customers is now one of the biggest ways to maintain business growth. Learn about the role customer service plays and how you can optimise it for your own success.
Impacts of positive customer experiences:
Customer service is important to maintain business value, increase customer loyalty, increase customer referrals and customer service provides more revenue from repeat purchases. 93% of customers are likely to make repeat purchases with companies that offer excellent customer service (HubSpot Research).
Challenges in customer service and how to overcome them:
Three of the top challenges for customer service leaders in 2022 include inconsistency in customer care, service leaders are using too many tools without enough value and service leaders don't have enough time to address new opportunities and create organisational alignment. (HubSpot research).
How to Succeed in Customer Service
Delighting your customers with a full funnel approach has never been easier. Aligning your Sales, Marketing and Service departments allows you to gain deeper insights to meet your customer's needs throughout their entire lifecycle.
Learn how to overcome challenges in customer service by implementing the latest solutions and empower your teams for success.
Some FAQs About Customer Service
What is customer service?
Customer service is supporting your customers both before and after making a purchase. Service leaders help to solve customer problems, issues with products or services, answer questions, manage customer experiences and aim to delight consumers throughout their lifecycle.
What is customer success?
The most important factors for achieving great customer service include developing a proactive approach instead of reactive problem solving, having efficient processes to manage large volumes of consumer requests and having a positive customer-first attitude. Delighting your customers to ensure they have ongoing positive experiences leads to customer success and business growth.
What are the main challenges in customer service?
Using the right tools and management systems can be a challenge for service teams. Inconsistent customer care can lead to a loss in revenue and damage a brand's reputation. Using unscalable methods for managing customer service usually leads to issues once the business begins to grow exponentially. And, service leaders are finding there's not enough time in their day to focus on new opportunities and align their operations.
How do you overcome challenges in customer service?
- Service leaders are implementing new software and tools to combat scalability.
- Utilising omnichannel communication strategies to fulfil customer needs and reach consumers where they prefer.
- Prioritisation is implemented automatically with technology to ensure each problem is solved by the right person.
- Automatic notifications can be sent to customers to allow faster communication times between service leaders and consumers, also saving time for service leaders and cutting down their number of daily tasks.
Why do you need customer service?
Without customer service, you would have next to no customers. At the best of times, we like to believe our products can sell themselves and believe their quality will be enough to keep customers coming back. Although, this is often not the case. Customer service handles all customer enquiries and ensures the consumer's experience with either your products or services is delightful. Businesses are much more successful when they have loyal customers who make repeat purchases and encourage others to follow suit. Without customer service, a loyal customer base would be near impossible to achieve.
Which tools are used in customer service?
Firstly, you'll need to connect a CRM to drive accurate data and insights to your service leaders. Service Hub from HubSpot's software, allows you to connect service tools to your CRM so you can have a single source of truth and operate from one platform. Service Hub enables you to communicate, solve problems and monitor progress. Make sure your sales, marketing and service departments are aligned to have a unified approach for delivering customer experiences. This way you can ensure consistency and deliver positive experiences throughout their entire lifecycle.
Who is Modern Visual
We specialise in managing customer relationships with software and provide advanced technological solutions.
Our team solves complex issues related to siloed organisations, data management, increasing efficiency and growth.
Want to accelerate your customer service experience?
What our customers say
“Modern Visual came highly recommended and exceeded the expectation we had set for them. They took a complex challenge and request from a global based sales business, and integrated this into a high end platform that delivered results.If you want to get get the most from Hubspot, and work with a highly intelligent team, stop looking now and call Luke and Team at Modern Visual.”
“It was great working with the Dev team, they were easy to deal with and ensured everything was advised in plain English (no tech terms). They have enabled us to integrate all of our legacy systems into our CRM solution. This is the first time our company has had so many integrations into one system and this will grow not only our business but also greatly improve our customer service experience. Thanks Modern Visual team!”